FEASIBILITY STUDY FOR BUSINESS DEVELOPMENT ON PT TALENTA INTERNATIONAL TOURISM
DOI:
https://doi.org/10.33509/admit.v1i2.2437Keywords:
Financial aspect, net present value, internal rate of return, feasibility studyAbstract
Opening a branch company is one of the right strategy to expand the business, opening a branch office is able to have a great benefit to scale up the market share itself. But, in developing business there are a lot of things that have to be concerned in order to avoid losses. Therefore, it is necessary to conduct a feasibility study in order the company to avoid risk of losses. This research was conducted at one of the company in Makassar, PT Talenta International Tourism. This research used qualitative methode to describe result in a descriptive way. Data collection techniques in this study are primary data and secondary data, this study was carried out in march 2023 until it was completed. The aspect that will discuss in this study is management aspect, market and marketing aspect, technical aspect, and financial aspect.
References
Al-Ani, M. K. (2015). A strategic framework to use payback period in evaluating the capital budgeting in energy and oil and gas sectors in Oman. International Journal of Economics and Financial Issues, 5(2), 469–475.
Aris, B., Fatma, H., Nur, P. A., & Hasan, B. (2022). Pendampingan Kelayakan Bisnis Usaha Mikro Kecil dan Menengah Pada Sektor Kuliner Di Kota Makassar. 01, 35–42.
Aristio, A. P., Supardi, S., Hendrawan, R. A., & Hidayat, A. A. (2019). Analysis on purchase intention of Indonesian backpacker in accommodation booking through online travel agent. Procedia Computer Science, 161, 885–893. https://doi.org/10.1016/j.procs.2019.11.196
Bella, K. O. (2016). Pengembangan Pariwisata Berbasis Budaya Berdasarkan Undang-Undang Nomor 10 Tahun 2009 di Kabupaten Sleman. Jurnal Kajian Hukum, 1(2), 133–158.
BPS Kota Parepare. (2023). Pertumbuhan Ekonomi Kota Parepare Tahun 2022. Badan Pusat Statistika Kota Parepare, (10), 1–10. Retrieved from https://pareparekota.bps.go.id/pressrelease/2021/03/01/81/pertumbuhan-ekonomi-kota-parepare-tahun-2020.html
Candra, V., Simarmata, N. I. P., Mahyuddin, M., Purba, B., Purba, S., Chaerul, M., Jamaludin, J. (2021). Metodologi Penelitian. In Yayasan Kita Menulis. Yayasan Kita Menulis. Retrieved from https://www.google.co.id/books/edition/Pengantar_Metodologi_Penelitian/mSFCEAAAQBAJ?hl=en&gbpv=1
Christianto, E. W., & Prihtanti, T. M. (2023). Analisis Kelayakan Bisnis dan Pola Kemitraan Usaha Sayuran. 25(1), 818–828.
Coutinho dos Santos, M. J., Magano, J., & Mota, J. H. F. (2022). The Impact of COVID-19 Pandemic on the Hotel Industry Economic Performance: Evidence from Portugal. SSRN Electronic Journal, 9(April). https://doi.org/10.2139/ssrn.4256973
Cuthbert, J. R., & Magni, C. A. (2016). Measuring the inadequacy of IRR in PFI schemes using profitability index and AIRR. International Journal of Production Economics, 179, 130–140. https://doi.org/10.1016/j.ijpe.2016.05.024
Dokl, M., Gomilšek, R., Čuček, L., Abikoye, B., & Kravanja, Z. (2022). Maximizing the power output and net present value of organic Rankine cycle: Application to aluminium industry. Energy, 239. https://doi.org/10.1016/j.energy.2021.122620
Ginantra, S. R., Wiwik, N. L., & Penanta, A. (2019). Sistem Informasi Pengelolaan Travel Agent Berbasis Website. Jurnal Sistem Informasi Dan Komputer Terapan Indonesia (JSIKTI), 1(3), 131–142. https://doi.org/10.33173/jsikti.25
Gunawati, U., & Sudarwati, W. (2017). Analisis Studi Kelayakan Usaha Bisnis Cassava Chips Di Perumahan Mardani Raya. Jurnal Integrasi Sistem Industri, 4(1), 35–44.
Hadari, N. (2015). Perencanaan SDM. Yogyakarta: Gadjah Mada Univerity Press.
Holgado-Ramos, D., Alieva, D., & Maya-Jariego, I. (2022). Bridging tourist services and clients: A personal networks-based description of the roles of travel agents. Tourism Management Perspectives, 41(February), 100947. https://doi.org/10.1016/j.tmp.2022.100947
Kasmir, D., & Jakfar. (2017). Studi Kelayakan Bisnis (Revisi). Kencana.
Kemenlu. (2022). Konsolidasi Nasional Kunci Pemulihan Pariwisata Indonesia Pasca Pandemi | Portal Kementerian Luar Negeri Republik Indonesia. Retrieved April 4, 2023, from https://kemlu.go.id/portal/id/read/3409/berita/konsolidasi-nasional-kunci-pemulihan-pariwisata-indonesia-pasca-pandemi
Kotcharin, S., Maneenop, S., & Jaroenjitrkam, A. (2023). The impact of government policy responses on airline stock return during the COVID-19 crisis. Research in Transportation Economics, 99(May), 101298. https://doi.org/10.1016/j.retrec.2023.101298
Liu, Y., & Kim, D. (2022). Why Did Uber China Fail? Lessons from Business Model Analysis. Journal of Open Innovation: Technology, Market, and Complexity, 8(2), 90. https://doi.org/10.3390/joitmc8020090
Magni, C. A., & Marchioni, A. (2020). Average rates of return, working capital, and NPV-consistency in project appraisal: A sensitivity analysis approach. International Journal of Production Economics, 229(December 2018), 107769. https://doi.org/10.1016/j.ijpe.2020.107769
Mahmudi. (2019). Manajemen Kinerja Sektor Publik. UPP STIM YKPN.
Pham, T., & Nugroho, A. (2022). Tourism-induced poverty impacts of COVID-19 in Indonesia. Annals of Tourism Research Empirical Insights, 3(2), 100069. https://doi.org/10.1016/j.annale.2022.100069
Phillip T.Kotler, K. L. K. (2016). Marketing management. 832/833. Retrieved from https://books.google.com/books/about/Marketing_Management_Global_Edition.html?id=o5YZCgAAQBAJ
Purwowidhu. (2023). Kian Melesat di 2023, Pariwisata Indonesia Bersiap Menuju Level Prapandemi. Retrieved June 18, 2023, from https://mediakeuangan.kemenkeu.go.id/article/show/kian-melesat-di-2023-pariwisata-indonesia-bersiap-menuju-level-prapandemi
Qomariyah, S. N. (2021). Studi Kelayakan Bisnis Usaha Batik Dengan Metode Finansial (Studi Kasus Batik New Collet Desa Jatipelem Kecamatan Diwek Kabupaten Jombang). Jurnal Studi Manajemen Dan Bisnis, 8(1), 11–16. https://doi.org/10.21107/jsmb.v8i1.10819
Range, A. de S., Santos, J. C. de S., & Savoia, J. R. F. (2016). Modified Profitability Index and Internal Rate of Return. Journal of International Business and Economics, 4(2), 13–18. https://doi.org/10.15640/jibe.v4n2a2
Reimold, A. E., D’Angelo, H., Rose, S. W., & Ribisl, K. M. (2023). Changes in retail tobacco product sales and market share among retail payroll establishments in the U.S. Economic Census between 1997 and 2017. Preventive Medicine Reports, 35(November 2022), 102294. https://doi.org/10.1016/j.pmedr.2023.102294
Salsabillah, S. Z. (2021). Analisis Studi Kelayakan Bisnis Pada Inovasi Pengembangan Produk Gantungan Baju Plastik Multifungsi. Jurnal Ekombis, 7(2), 118–127.
Scheyvens, R., Carr, A., Movono, A., Hughes, E., Higgins-Desbiolles, F., & Mika, J. P. (2021). Indigenous tourism and the sustainable development goals. Annals of Tourism Research, 90, 103260. https://doi.org/10.1016/j.annals.2021.103260
Setioko, M. D. (2019). Analisis Strategi Pengembangan Wisata Kota Di Kota Malang. Jurnal Pariwisata Pesona, 4(1), 81–88. https://doi.org/10.26905/jpp.v4i1.2524
Setiyo, M., Widodo, E. M., Rosyidi, M. I., Waluyo, B., Pambuko, Z. B., & Tamaldin, N. (2020). Feasibility study on small cars as an alternative to conventional fleets due to low occupancy: case study in Indonesia. Heliyon, 6(1). https://doi.org/10.1016/j.heliyon.2020.e03318
Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan R&D . CV. ALFABETA.
Sultan, M., Taufiq, M., & Arisandi, D. (2022). Equilibrium : Jurnal Ilmu Manajemen Analisis Studi Kelayakan Bisnis Pada Toko Roti Gembong Gedhe Cabang. 2(2), 1–7.
Syahza Almasdi. (2021). Metodologi Penelitian. Pekanbaru: UR Press. Retrieved from https://www.researchgate.net/publication/354697863_Buku_Metodologi_Penelitian_Edisi_Revisi_Tahun_2021/citation/download
UNWTO. (2023). Tourism in the 2030 Agenda | UNWTO. Retrieved March 18, 2023, from www.unwto.org website: https://www.unwto.org/tourism-in-2030-agenda
Voogt, J., Hua, N., Geerdink, P., Beelen, B., Mulder, W., & Safi, C. (2023). The commercialization of timber bamboo in Nepal: A SWOT-AHP analysis. Food and Bioproducts Processing, 105151. https://doi.org/10.1016/j.bamboo.2023.100036
Downloads
Published
Issue
Section
License
Copyright (c) 2023 Politeknik STIA LAN Makassar
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.